Hey Blog! Today we did a sample question of the AICE exam. Here is my response. Prompt: Explain the importance of cross media synergies in the media area you have studied . Cross-media synergies in film refer to the collaboration across different media platforms to promote and extend the reach and impact of a film. Cross media convergence is important towards film because it creates a new widespread of businesses for the film industries by utilizing new technologies created to start advancing the ways in which movies or products are advertised or represented. This involves l everaging various media channels such as television, social media, video games, merchandise, music, and publishing to create a more involved experience for the audience. Disney is one of the largest production companies currently. It was founded in 1923 by Walt Disney and Roy O. Disney, in recent years, has used cross-media synergies to significantly ...